I liked the information supporting Pink’s ABCs that reveal the most valuable qualities in moving others: Attunement, Buoyancy, and Clarity. Social workers spend a great majority of our time on the job to influence or persuade others. These jobs require “non-sales” selling, and we (as social workers) are in this group. Pink points out in Part 1 of To Sell Is Human that the fastest growing industries in the world are educational services and healthcare. Pink, Riverhead Books, 2012, 253 pp., $16.00 U.S., $17.00 CAN, ISBN: 978-1-59463-190-0.ĭaniel Pink combines research, interviews, and observation to ask the reader to consider that we are all selling all the time by moving people to part with resources, “whether something tangible like cash or intangible like effort or attention” (p. As time went on, you could find the Fuller Brush Man not only on your doorstep, but also in New Yorker cartoons, the jokes of TV talk-show hosts, and the lyrics of Dolly Parton songs.To Sell Is Human, by Daniel H. Just two years later, Hollywood made essentially the same movie with the same plot-this one called The Fuller Brush Girl, with the lead role going to Lucille Ball, an even bigger star. In 1948 Red Skelton, then one of Hollywood’s biggest names, starred in The Fuller Brush Man, a screwball comedy in which a hapless salesman is framed for a crime-and must clear his name, find the culprit, win the girl, and sell a few Venetian blind brushes along the way. How did Donald Duck earn his living for a while? He sold Fuller Brushes. In the Disney animated version of “The Three Little Pigs,” which won an Academy Award in 1933, how did the Big Bad Wolf try to gain entry into the pigs’ houses? He disguised himself as a Fuller Brush Man. What’s more, the Fuller Man became a fixture in popular culture-Lady Gagaesque in his ubiquity.
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